Unlock healthy hair: Discover our new, science-backed formulas

Formulated first to deliver healthy hair
OGX formulas are now enhanced with Lipi Pro Shield™ Technology
Powered to deliver 2X MORE lipid & protein protection**
Designed to maintain the hair’s essential nutrients necessary for hair health
For healthy hair in 1 wash, protect against damage, strengthen, and add shine
**vs. non-conditioning shampoo, with continuous use
Discover the improved collections
Each collection unlocks essential hair benefits to suit a specific hair need

For healthy hair in just 1 wash

Biotin & Collagen
Nutrient-infused formula with 72+ hours of volume and body

Coconut Milk
Rich formula moisturizes for immediate softness after first use

Argan Oil of Morocco
A powerful blend that visibly repairs damage after first use
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*Vogue International LLC calculation based on Scantrack for the Hair Care Repair category for the 52 weeks ending 11/16/24 time period, for the total U.S. market, xAOC. Copyright © 2024, Nielsen Consumer LLC
**based on parity results in a combing study on bleached & heat damaged hair
***versus untreated damaged hair