Just dropped: Explore our new and improved formulas

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Unlock healthy hair: Discover our new, science-backed formulas

Image displaying OGX Shampoos and Conditioners

Formulated first to deliver healthy hair

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OGX formulas are now enhanced with Lipi Pro Shield™ Technology

  • Powered to deliver 2X MORE lipid & protein protection**​

  • Designed to maintain the hair’s essential nutrients necessary for hair health​

  • For healthy hair in 1 wash, protect against damage, strengthen, and add shine

**vs. non-conditioning shampoo, with continuous use

Discover the new collections

Each collection unlocks essential hair benefits to suit a specific hair need

Discover the new collections - Image 1

For healthy hair in just 1 wash

Biotin & Collagen​ - Before & After Image

Biotin & Collagen

Nutrient-infused formula with 72+ hours of volume and body​

Coconut Milk​​ - Before & After Image

Coconut Milk​​

Rich formula moisturizes for immediate softness after first use

Argan Oil of Morocco​ - Before & After Image

Argan Oil of Morocco​

A powerful blend that visibly repairs damage after first use​

Shop our new products

FAQs

Our proprietary Lipi Pro Shield™ Technology helps prevent and repair damaged hair by delivering 2x more lipid and protein protection*, closing hair cuticle, and protecting it from external aggressors delivering smooth and strong hair in every wash.

*vs. non-conditioning shampoo, with continuous use

OGX shampoo and conditioner duos, part of the Lipi Pro Shield™ Technology , have been reformulated, including Renewing + Argan Oil of Morocco, Nourishing + Coconut Milk, and Thick & Full + Biotin & Collagen collections. OGX offers a complete portfolio of high performing shampoo & conditioner duos for the ultimate wash routine, formulated to promote healthy hair by protecting and defending against protein and lipid loss. ​

We think you can’t go wrong with any of them but if you’re looking for some volume in your hair, we think you’ll love our Biotin & Collagen collection. If you’re looking for help with repair, our Argan Oil of Morocco collection is a great choice!

From the #1 Hair Repair Brand*
*JJCI calculation based on Scantrack for the Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. market, xAOC. Copyright © 2023, Nielsen Consumer LLC