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FROM THE#1 HAIR REPAIR BRAND*
Thicker, fuller hair starts at the scalpDiscover new ProGrowth routine
FROM THE#1 HAIR REPAIR BRAND*
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Image displaying shampoos and conditioners using Lipi Pro Shield™ Technology

Unlock healthy hair: Discover our new, science-backed formulas

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Formulated first to deliver healthy hair

OGX EDI Technology showcasing advanced hair care solutions

OGX formulas are now enhanced with Lipi Pro Shield™ Technology

  • Powered to deliver 2X MORE lipid & protein protection**​

  • Designed to maintain the hair’s essential nutrients necessary for hair health​

  • For healthy hair in 1 wash, protect against damage, strengthen, and add shine

**vs. non-conditioning shampoo, with continuous use

Discover the new collections - Image 1

Discover the improved collections

Each collection unlocks essential hair benefits to suit a specific hair need

For healthy hair in just 1 wash

Biotin & Collagen​ - Before & After Image
Biotin & Collagen

Nutrient-infused formula with 72+ hours of volume and body​

Coconut Milk​​ - Before & After Image
Coconut Milk​​

Rich formula moisturizes for immediate softness after first use

Argan Oil of Morocco​ - Before & After Image
Argan Oil of Morocco​

A powerful blend that visibly repairs damage after first use​

Shop our products

Biotin & Collagen Shampoo 13oz Front of Packaging

thick & full +

Biotin & Collagen Shampoo

Volumize
Argan Oil of Morocco Shampoo 13oz Front of packaging

renewing +

Argan Oil of Morocco Shampoo

Repair
Coconut Milk Shampoo 13oz Front of Packaging

nourishing +

Coconut Milk Shampoo

Nourish
Rosemary Mint Shampoo 13oz Front of Packaging

clarifying strength +

Rosemary Mint Shampoo

Clarify
Biotin & Collagen Conditioner 13oz Front of Packaging

thick & full +

Biotin & Collagen Conditioner

Volumize
Argan Oil of Morocco Conditioner 13oz Front of Packaging

renewing +

Argan Oil of Morocco Conditioner

Repair
Coconut Milk Conditioner 13oz Front of Packaging

nourishing +

Coconut Milk Conditioner

Nourish
Rosemary Mint Conditioner 13oz Front of Packaging

clarifying strength +

Rosemary Mint Conditioner

Clarify

FAQs

Our proprietary Lipi Pro Shield™ Technology helps prevent and repair damaged hair by delivering 2x more lipid and protein protection*, closing hair cuticle, and protecting it from external aggressors delivering smooth and strong hair in every wash.

*vs. non-conditioning shampoo, with continuous use

OGX shampoo and conditioner duos, part of the Lipi Pro Shield™ Technology , have been reformulated, including Renewing + Argan Oil of Morocco, Nourishing + Coconut Milk, and Thick & Full + Biotin & Collagen collections. OGX offers a complete portfolio of high performing shampoo & conditioner duos for the ultimate wash routine, formulated to promote healthy hair by protecting and defending against protein and lipid loss. ​

We think you can’t go wrong with any of them but if you’re looking for some volume in your hair, we think you’ll love our Biotin & Collagen collection. If you’re looking for help with repair, our Argan Oil of Morocco collection is a great choice!

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OGX® Products that include Lipi Pro Shield™ Technology: Argan Oil of Morocco, Biotin and Collagen, Coconut Milk, Rosemary Mint and Bond Protein Repair
Enhance your hair care routine with Lipi Pro Shield™ Technology
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From the #1 Hair Repair Brand*
*Vogue International LLC calculation based on Scantrack for the Hair Care Repair category for the 52 weeks ending 11/16/24 time period, for the total U.S. market, xAOC. Copyright © 2024, Nielsen Consumer LLC

From the #1 Hair Oils Brand**
**Vogue International LLC calculation based on Scantrack for the Hair Care-Oil category for the 52 weeks ending 04/12/25 period. Copyright © 2025, Nielsen Consumer LLC

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