Made with you in mind
Salon-quality haircare for everyone
Everyday looks
Unleash your creativity with styles and inspiration for every day of the week.
Made with you in mind
Each collection is made for our community across all hair types, textures, and goals.
Luxurious formulas
Our innovative formulas pair premium ingredients with scents that transport.
The best of hair
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Argan Oil of Morocco Extra Strength Shampoo
Indulge your hair with this creamy lather, made with repairing silk proteins and hydrating argan oil.
≈$6.79
“After the first use my hair feels AMAZING!! Feels hydrated and dry and dull!! I am SUPER happy I got to try these!!“ Melissa T

Biotin & Collagen Extra Strength Shampoo
Be ready for a night out with extra strength conditioning designed to fill your strands with life and body.
≈$6.89
“This is my favorite line of shampoo. I have repurchased this item several times. I love the smell.“ Kyleen

Coconut Miracle Oil Shampoo
Create an island girl escape in your shower with this ultra-moisturizing formula for thick to coarse hair.
≈$8.99
“It works well! I use it in combination with the conditioner! I think it great for any type of hair; dry or oily scalp. You can find this at Walmart so it is very affordable! This is the only brand I reach for when looking for hair products!“ Sharron Z