DMDM hydantonin
We’ve heard your questions about DMDM Hydantonin, and we’re here to answer them.
Hi there! Some of you have had questions about DMDM Hydantoin, a common ingredient used previously as a preservative in certain OGX® formulas to prevent mold from developing while the product is stored in the shower. While the ingredient does that job well, we haven’t launched any new haircare products with DMDM Hydantoin in the last several years, and we stopped producing any haircare products with DMDM Hydantoin as of September 2021.
We continuously evolve our formulations to create the best and most innovative products that give you the hair results you want. It’s a constant and ongoing process but you’re always at the front of our minds and you always help fuel our progress, so thank you for your feedback and input. We look forward to more trailblazing originality in beauty—together!
WE’RE CONFIDENT ABOUT THESE CHANGES, AND IT’S IMPORTANT TO US THAT YOU ARE TOO. FIND ANSWERS TO QUESTIONS YOU MAY HAVE BELOW AND CONTACT US DIRECTLY IF YOU DON’T SEE YOURS.
WHY ARE YOU MAKING THESE FORMULATION CHANGES NOW?
We’ve been working for years on achieving a more balanced pH in all our products to improve results for your hair. We haven’t launched any new products with DMDM Hydantoin in the last several years, so you may already be enjoying the benefits of these new formulas. But after listening to recent feedback from some of our consumers, we accelerated our plans to launch our new innovative formulations in our haircare products. This was successfully done in September 2021.
We put all of our formulations through a rigorous safety assessment process to ensure that our products are safe and improve hair results for our consumers. And, our commitment to you is that we’ll never stop evolving our products to improve results for you and your hair!
DOES DMDM HYDANTOIN CAUSE HAIR LOSS OR SCALP IRRITATION?
Your health is our top priority, and we want you to have a great experience with our products. We recognize that consumer health is extremely personal. As with any product, very small percentage of people may have a hypersensitive allergy to a specific ingredient, which is why we always include a list of ingredients used on our product label.
THEN WHY ARE SOME PEOPLE CONCERNED ABOUT DMDM HYDANTOIN?
DMDM Hydantoin is a common ingredient previously used in certain OGX® formulas to prevent mold while products were stored in the shower. While the ingredient does that job well, we haven’t launched any new haircare products with DMDM Hydantoin in the last several years.
HOW DOES OGX® ENSURE ITS PRODUCTS ARE SAFE AND EFFECTIVE?
The health of your hair, scalp and skin is our priority. We use high standards when creating our formulations. Our formulas are reviewed against global industry ingredient standards and go through safety and performance assessments for safe use on hair and scalp.
To learn more, please visit our Safety & Care Commitment at https://www.kenvue.com/our-commitments
WHAT ARE YOU REPLACING DMDM WITH?
We’re replacing DMDM Hydantoin in our products with Sodium Benzoate, a preservative commonly used in food and that is naturally found in cinnamon. We have reformulated our products with a commonly used preservative often also used in food and naturally found in cinnamon.
WHEN WILL THE NEW FORMULATIONS BE AVAILABLE?
We haven’t launched any new haircare products with DMDM Hydantoin in the last several years, so you may already be enjoying the benefits of these evolved formulas. There are many factors that determine when they’ll reach your shelves, but we are working with our manufacturing partners to ensure they’re included in our entire collection of products for you.
We can’t wait to help you better understand the science and ingredients that make our new products so unique! If you have a question that we didn’t answer yet, we want to hear it. Please contact us directly.